Choose your floral dress colour by occasion and season: soft pastels and ivory for daytime and weddings, rich jewel tones and dark florals for evening and cooler months, and bright tropicals for holidays. Colour sets the mood of a floral as much as the print does.
Soft and romantic (blush, lilac, powder blue)
Delicate, easy-to-wear shades for garden parties, brunch and bridal showers. See Ditsy Floral.
Ivory and cream
Elegant and timeless for daytime — just remember the wedding rule that guests should avoid pure white. Pair with gold accessories.
Jewel tones (emerald, ruby, sapphire)
Rich, confident colour that flatters most skin tones and reads beautifully in the evening — ideal for cocktail events.
Dark florals (black, ink, burgundy)
Moody and sophisticated for evening, autumn and winter occasions. Explore Dark Floral.
Bright and tropical
Sun-ready colour for vacations and summer parties — palms, corals and greens. See Tropical and Vacation.
How to match colour to your palette
Warmer skin tones glow in coral, gold and warm reds; cooler tones suit blue, lilac and emerald. When in doubt, choose a print that carries a little of your best colour near the face — it is the easiest win.
Every shade comes in four styles and three lengths, in sizes XXS–3XL. Start browsing in all dresses.